TITLE

Gershaw's savvy made Therapedic global brand

AUTHOR(S)
Perry, David
PUB. DATE
June 2006
SOURCE
Furniture/Today;6/26/2006, Vol. 30 Issue 41, p64
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article comments on the popularity of the bedding company Therapedic which was established in 1957 in the United States by Jerry Gershaw. Since its establishment, the company moved into the Top 10 furniture companies indicating the success of Gershw's brand-building strategy with growing international and local partnerships.
ACCESSION #
21326960

 

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