Staying competitive requires change

June 2006
Furniture/Today;6/26/2006, Vol. 30 Issue 41, p33
Trade Publication
The article emphasizes the significance of change in enhancing and ensuring business survival for furniture companies Braden's Fine Furniture and Interiors in Tennessee and Colfax Furniture in North Carolina. Braden has focused on opening high-end retail stores while Colfax emphasized branding and location in its strategies.


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