Five seeks digital surge

Fry, Andy
June 2006
Marketing (00253650);6/14/2006, p19
Trade Publication
This article reports that television broadcaster Five Broadcasting has unveiled plans to launch two digital spin-off television channels in Great Britain this autumn. The channels are Five US and Five Life. Five's chief executive Jane Lighting says that audiences are becoming used to terrestrial broadcasters having a multiple channel offering. Five Life will be a general entertainment channel for women. Broadcasting almost around the clock from launch, its programming will resemble existing content such as lifestyle show "Diet Doctors" and chat show "Trisha."


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