Squeeze Play

Phillips, Bob
June 2006
Convenience Store News;6/19/2006, Vol. 42 Issue 8, p45
Trade Publication
The article reports that over the past three decades, ready-to-drink (RTD) tea has managed to thrive and call the convenience channel its home base. The most recent numbers offered by Information Resources Inc. show that as a combined category, RTD tea and coffee broke the $1 billion mark in convenience store rings for the 52-week period ending April 23, 2006. The combined category enjoyed a 14.6 percent increase in dollar sales over the previous 52 weeks. The continued growth of RTD tea and coffee shows that the consumer is shifting from carbonated soft drinks to alternative beverage options.


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