TITLE

Breakfast 'Prom'-o

AUTHOR(S)
Weisberg, Karen
PUB. DATE
June 2006
SOURCE
FoodService Director;6/15/2006, Vol. 19 Issue 6, p38
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article provides information on the Perfect My Prom Breakfast Contest which aims to entice students to start the day with a nutritious breakfast and thus effect an increase in reimbursable meal participation. The real generator of student enthusiasm stemmed from the urban marketing of James Neal, marketing manager for the Chartwells/Thompson Hospitality team running food service in the Chicago Public Schools system, owing to its partnership with Power 92, a popular local radio station.
ACCESSION #
21320943

 

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