TITLE

Cashing in on the World Cup

AUTHOR(S)
Hawley, David
PUB. DATE
June 2006
SOURCE
Wireless Week;6/15/2006, Vol. 12 Issue 13, p30
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The author discusses the efforts of mobile communications companies to provide access to news, video and information about the 2006 World Cup in Germany in order to gain profits. He states that the tournament could make the companies realize the success of third generation devices. Services providers such as Orange Switzerland, O2 and T-Mobile will offer content services including wallpapers and video of post-game analysis. He cites a study which estimates that the tournament will generate a profit of $6.35 billion for mobile companies.
ACCESSION #
21311168

 

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