TITLE

Short codes add one to boost numbers

AUTHOR(S)
Gibbs, Colin
PUB. DATE
June 2006
SOURCE
RCR Wireless News;6/5/2006, Vol. 25 Issue 23, p15
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the introduction of an open registration for six-digit short codes in the wireless communication industry in the U.S. by the Cellular Telecommunications and Internet Association and short-code administrator NeuStar. The program gives businesses more flexibility in creating memorable short codes. By marketing short-code-based service on the Internet, VeriSign has generated substantial revenue in 2004 and 2005. About 47% of mobile users are aware of how to send a text message to a short code based on a study commissioned by Zoove Corp.
ACCESSION #
21301085

 

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