TITLE

Pez dispenses marketing wisdom

AUTHOR(S)
Debruge, Peter
PUB. DATE
June 2006
SOURCE
Daily Variety;6/20/2006, Vol. 291 Issue 56, pA17
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports that Connecticut-based Pez Candy Inc. has ventured into partnership with Disney through animated films such as "Ice Age: The Meltdown," "Over the Hedge" and "Cars". Since then, it has put popular, well-known cartoon characters on its iconic dispensers. According to licensing agreements, Pez pays a predetermined royalty for each dispenser sold.
ACCESSION #
21298507

 

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