Pez dispenses marketing wisdom

Debruge, Peter
June 2006
Daily Variety;6/20/2006, Vol. 291 Issue 56, pA17
Trade Publication
The article reports that Connecticut-based Pez Candy Inc. has ventured into partnership with Disney through animated films such as "Ice Age: The Meltdown," "Over the Hedge" and "Cars". Since then, it has put popular, well-known cartoon characters on its iconic dispensers. According to licensing agreements, Pez pays a predetermined royalty for each dispenser sold.


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