TITLE

George Leon

AUTHOR(S)
Schmelzer, Randi
PUB. DATE
June 2006
SOURCE
Daily Variety;6/20/2006, Vol. 291 Issue 56, pA15
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article focuses on Sony Consumer Marketing executive vice president for worldwide consumer marketing George Leon's product licensing efforts for the company. Leon supervised the company's consolidated theatrical licensing, merchandising, product placement and promotions within a single new division in 2005.
ACCESSION #
21298494

 

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