Anne Globe

Friedman, Wayne
June 2006
Daily Variety;6/20/2006, Vol. 291 Issue 56, pA8
Trade Publication
The article focuses on the involvement of Dreamworks Animation head of worldwide promotions and consumer products Anne Globe in the product licensing market. Having negotiated a five-picture pact with Burger King and a multipicture program with General Mills, Globe tied Dreamworks properties to a two-year non-exclusive worldwide promotional deal with McDonald's Corp.


Related Articles

  • Dream Maker. Johannes, Amy // Promo;Dec2005, Vol. 19 Issue 1, p31 

    The article focuses on the marketing ideas and strategies of Anne Globe, head of worldwide consumer products and promotions for DreamWorks Animation. It has finalized deals with McDonald's and Kellogg and is set to launch the Happy Meal promotions. While its deal with Kellogg gives the marketer...

  • HARD-CEL TACTICS. Graser, Marc // Daily Variety;12/13/2007, Vol. 297 Issue 56, pA1 

    The article looks into the marketing strategies used to promote animated films. The author points out that the increasing competition among animated films demands for more creativity from marketing mavens. Anne Globe, head of worldwide marketing at DreamWorks Animation Inc., concedes that her...

  • Globe span widens at D'Works. Fritz, Ben // Daily Variety;1/17/2007, Vol. 294 Issue 14, p6 

    The article announces that Anne Globe is promoted as the DreamWorks Animation's worldwide marketing and consumer products head.

  • ANN DALY & ANNE GLOBE. Morfoot, addie // Daily Variety;9/24/2009, Vol. 304 Issue 58, pA13 

    The article profiles chief operating officer (COO) Ann Daly and worldwide consumer products head Anne Globe of DreamWorks Animation SKG Inc. (DWA). It cites that Daly can quickly identify that taking a two-dimensional (2-D) animation studio company into a successful CG animation firm requires...

  • He'll work hard for the money. Bond, Paul // Hollywood Reporter;4/29/2009, Vol. 409 Issue 29, p29 

    The article reports that DreamWorks Animation's SKG Inc. chief executive officer (CEO) Jeffrey Katzenberg has extended his employment contract another four years. Katzenberg's deal was set to expire at the end 2009, but he'll remain CEO through April 22, 2014, with much of his pay dependent on...

  • Brand stand for DWA. Graser, Marc // Daily Variety;12/10/2012, Vol. 317 Issue 49, p1 

    The article announces the appointment of Michael Francis as chief global brand officer at DreamWorks Animation SKG Inc. (DWA).

  • More bang for its buck. Goldsmith, Jill // Daily Variety;4/29/2009, Vol. 303 Issue 17, p1 

    The article reports on the decision of Jeffrey Katzenberg, chief executive officer (CEO) and co-founder of DreamWorks Animation SKG Inc., to renew his contract through 2013 in the U.S. Katzenberg's decision comes as the company's earnings jumped to more than double compared to a year ago. He...

  • a big dragon deal.  // License! Global;Jul2010, Vol. 13 Issue 5, p34 

    The article discusses the collaboration of DreamWorks (DWA), Spin Master and retailer Walmart, described as 2010's biggest licensing and merchandising efforts to come up with an exclusive program for DWA film franchise "How to Train Your Dragon."

  • Troll Dolls in DreamWorks' Toy Chest. GRASER, MARC // Variety;4/16/2013, Vol. 319 Issue 4, p12 

    The article reports that DreamWorks Animation has bouth the Troll doll toy brand, which maked the production company the sole licensor of the Trolls' merchandise rights.


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics