TITLE

Anne Globe

AUTHOR(S)
Friedman, Wayne
PUB. DATE
June 2006
SOURCE
Daily Variety;6/20/2006, Vol. 291 Issue 56, pA8
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article focuses on the involvement of Dreamworks Animation head of worldwide promotions and consumer products Anne Globe in the product licensing market. Having negotiated a five-picture pact with Burger King and a multipicture program with General Mills, Globe tied Dreamworks properties to a two-year non-exclusive worldwide promotional deal with McDonald's Corp.
ACCESSION #
21298473

 

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