TITLE

Studios defy overall drop in 2006 ad spend

AUTHOR(S)
Riddell, Robert
PUB. DATE
June 2006
SOURCE
Daily Variety;6/14/2006, Vol. 291 Issue 52, p5
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article forecasts a decline in advertising spending in the United States according to TNS Media Intelligence. Radio spending is down to 2.1 percent from an initial estimate of 3.6 percent while Internet display advertising and Spanish-language media are expected to be the top growth sectors in 2006, at least at 13 percent and 12.9 percent respectively.
ACCESSION #
21283543

 

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