Studios defy overall drop in 2006 ad spend

Riddell, Robert
June 2006
Daily Variety;6/14/2006, Vol. 291 Issue 52, p5
Trade Publication
The article forecasts a decline in advertising spending in the United States according to TNS Media Intelligence. Radio spending is down to 2.1 percent from an initial estimate of 3.6 percent while Internet display advertising and Spanish-language media are expected to be the top growth sectors in 2006, at least at 13 percent and 12.9 percent respectively.


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