TITLE

Up front downer: ABC ad rates barely rise

AUTHOR(S)
Learmonth, Michael
PUB. DATE
June 2006
SOURCE
Daily Variety;6/16/2006, Vol. 291 Issue 54, p4
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports that advertising rates for ABC shows have barely shown increases in the upcoming television season in the U.S. in 2007. The television network is reportedly settling for rate increases of only 3% to 4%, which may indicate weak demand for advertising airtime during its television programs.
ACCESSION #
21281522

 

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