TITLE

RATINGS REVOLUTION

AUTHOR(S)
Schneider, Michael
PUB. DATE
June 2006
SOURCE
Daily Variety;6/16/2006, Vol. 291 Issue 54, p4
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on plans by Nielsen Media Research to change the way it measures television viewing and rates television programs in the U.S. in 2006. Nielsen has developed the new Anytime Anywhere Media Measurement system that will track television viewers through different media including television, the Internet and portable media players.
ACCESSION #
21281155

 

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