TITLE

Talk-tools marketing

AUTHOR(S)
Melchinger, John H.
PUB. DATE
April 1997
SOURCE
Journal of Financial Planning;Apr97, Vol. 10 Issue 2, p105
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
Discusses the importance of marketing communication for financial planners in the United States. Direct communications; Communicating by helping direct audiences rebroadcast marketing messages; Business conversation; Tips for developing marketing communication tools.
ACCESSION #
2128088

 

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