A Content Analysis of the Mission Statements of United States Firms in Four Industries

Peyrefitte, Joseph; David, Forest R.
June 2006
International Journal of Management;Jun2006, Vol. 23 Issue 2, p296
Academic Journal
This study analyzes the mission statements of 57 large U.S. firms for their inclusion of nine components identified in the strategic management literature. We propose that although mission statements provide motivation and direction and are an important way for firms to communicate their corporate identity to stakeholders, firms may be subject to institutional pressures that influence what mission statements contain. We found similar use of mission components across and within four industry environments suggesting that firms respond to stakeholders in similar ways, creating unique industry profiles of mission statements.


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