TITLE

CAPTIVE AUDIENCES

AUTHOR(S)
Zeitchik, Steven
PUB. DATE
June 2006
SOURCE
Daily Variety;6/19/2006, Vol. 291 Issue 55, p7
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the increase in movie theater revenues resulting from advertising in the United States as of June 2006. Offscreen advertising actually grew faster than onscreen advertising, which are pre-movie commercials that typically generate more consumer resistance increased from 21 percent while offscreen increased by 18 percent.
ACCESSION #
21273782

 

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