Zeitchik, Steven
June 2006
Daily Variety;6/19/2006, Vol. 291 Issue 55, p7
Trade Publication
The article reports on the increase in movie theater revenues resulting from advertising in the United States as of June 2006. Offscreen advertising actually grew faster than onscreen advertising, which are pre-movie commercials that typically generate more consumer resistance increased from 21 percent while offscreen increased by 18 percent.


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