TITLE

Pepsi calls for TV scripts

AUTHOR(S)
Savage, Mike
PUB. DATE
June 2006
SOURCE
Media: Asia's Media & Marketing Newspaper;6/2/2006, p10
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article reports on PepsiCo Inc.'s turning of a television commercial (TVC) for its flagship Pepsi brand into a reality television-style contest, Pepsi Creative Challenge. Consumers can submit 200-word TVC scripts and vote on other entries at a website hosted by NetEase, in an eight-week marketing campaign designed to deepen involvement with Pepsi. The Pepsi Creative Challenge continues a drive by the soft drinks brand to develop a two-way communication with its target in China, following its Chinese New Year campaign which invited people to build sculptures of Pepsi cans in their home cities in another online competition also hosted by NetEase.
ACCESSION #
21264907

 

Related Articles

  • Stings.  // Finance Week;11/15/2004, p56 

    Reports on developments related to advertising in South Africa as of November 2004. Sequence of the scenes of an advertisement of a dishwashing liquid; Television advertisement which promotes the reality series "The Block"; Details of the competition to design a magazine cover.

  • PRODUCTS IN PROGRAMS. McBeth, Paul // B&T Weekly;2/6/2004, Vol. 54 Issue 2458, p9 

    Reports on the concept of product integration on reality television in Australia. History of product placement in movies; Key to success of product integration; Examples of product integration in several television programs; Opportunities of product integration in reality television and home...

  • Who wants to go out with a K-list celeb? This guy on the right. Dobrow, Larry // Advertising Age;1/21/2008, Vol. 79 Issue 3, p13 

    This article presents a look at the "celebreality" show as defined by the author. He says these shows that feature people who once were, or thought they were, celebrities and he admits the shows are tacky but addictive. As far as advertisers go, the category seems to fit many mainstreamers like...

  • ON THE CAMPAIGN COUCH… WITH JB.  // Campaign;9/30/2005, Issue 40, p21 

    The article presents answers to some questions related to advertising. One question is with regard to the influence of reality TV on TV advertisements. Long ago, before one all contracted sophistication, it was customary for advertisements to speak well of the products they featured. It was...

  • Reality Check: Upfront Upside. Friedman, Wayne // Television Week;4/21/2003, Vol. 22 Issue 16, p6 

    Focuses on the U.S. television advertising market. Forecast on the growth of overall revenue; Factors that influenced the upfront; Effects of reality television shows on the market.

  • Marjorie Kaplan. Thielman, Sam // Adweek;4/21/2014, Vol. 55 Issue 16, p8 

    An interview is presented with cable television executive Marjorie Kaplan, head of the cable television networks TLC and Animal Planet for Discovery Communications. Kaplan states that preparing for the upfront advertising sales presentations of two networks is grueling and time-consuming. She...

  • Landing the Lobster. Crupi, Anthony // MediaWeek;4/21/2008, Vol. 18 Issue 16, p8 

    This article discusses an integrated marketing deal between the Food Network and the Red Lobster chain of seafood restaurants. This deal will expose the chain on the show "The Next Food Network Star" by including Red Lobster seafood and recipe expert, Michael LaDuke, among the judges for a...

  • Plastic Surgery, Teenagers, and the Media. Lukash, Frederick N. // Plastic Surgery Products;Jun2007, p47 

    The author expresses his opinion on issues surrounding the overexposure of teenagers to advertisements and reality shows that link to aesthetic surgery. He notes that this kinds of exposure may imply that aesthetic surgery is just another aspect of good grooming and pay little attention to the...

  • Now it's Reality Ads for new cable show. Qassim, Ali // Ad Age Global;Feb2001, Vol. 1 Issue 6, p5 

    Focuses on the plan a Buenos Aires, Argentina-based cable television company to launch a reality television channel which will include reality advertising. Creators of the program; Features of the program; Discussions on reality advertising.

Share

Read the Article

Courtesy of NEW JERSEY STATE LIBRARY

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics