TITLE

CUSTOMER LOVE

AUTHOR(S)
Kavanagh, John
PUB. DATE
June 2006
SOURCE
BRW;6/1/2006, Vol. 28 Issue 21, p46
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the improved strategy in banking customer relations by the big bank's chief executives in Australia. In this time where competition is tough, they have decided to turned their customers into advocates. As a result, customer satisfaction has become the banking industry's most significant measurements. To boot, in a bank briefings, CEOs have announced that the result of survey conducted in the 2nd quarter of 2006 highlighted the biggest betterment in customer satisfaction.
ACCESSION #
21214843

 

Related Articles

  • The service1st programme at Bank of Ireland. Etherington, Lyn // Journal of Database Marketing & Customer Strategy Management;Mar2009, Vol. 16 Issue 1, p4 

    The article presents a case study on the effort of the Bank of Ireland to improve its relationship and service for customers. It relates that the service1st programme established by the bank's chief executive for Retail Banking has been successful in addressing the emerging concerns on customer...

  • Measuring Customer Delight: A Model for Banking Industry. Hasan, Syed Akif; Raheem, Saquib; Subhani, Muhammad Imtiaz // European Journal of Social Sciences;Jul2011, Vol. 22 Issue 4, p510 

    Customer Satisfaction has been generally researched and is being used to attain competitive advantage. Since everyone in the market is trying to satisfy its customers, it becomes imperative for the organization to delight its customers. Customer delight in the banking sector study has found that...

  • Downward slide. Koury, Fred // Smart Business Cincinnati/Northern Kentucky;Mar2009, Vol. 5 Issue 2, p4 

    The article focuses on the lack of customer service among companies which is conceived to be a reflection in the society. According to the article, it means that companies must begin their service training at the more basic level since it cannot be assumed that an employee will know that the...

  • Banks Scoring Bette in Customer Satisfaction. Motley, L. Bill // ABA Bank Marketing;May2003, Vol. 35 Issue 4, p48 

    Discusses the progress of U.S. banks in improving their customer service. Aggregate scores for banks in the 2002 industry sector scores released by the American Customer Satisfaction Index and the University of Michigan; Reasons for the high customer satisfaction scores of banks; Information on...

  • Using Niche Products To Lure Clients from Banks. Bills, Steve // American Banker;11/18/2005, Vol. 170 Issue 222, p12 

    The article reports that nontraditional competitors are using niche products to take business away from banks in the core consumer market. A survey from the Bank Administration Institute suggests relationship-building strategies among traditional banks could be ineffective and that customers may...

  • Taking The Pulse. Agee, Tom // NZ Marketing Magazine;Jun2005, Vol. 24 Issue 5, p42 

    Focuses on the customer services initiatives adopted by several chief executives in New Zealand. Efforts of Subritzky CEO Michael Moore to apologize to a complaining customer; Management styles of former Mobil CEO Jim Law; Approach used by CEO David Lavene and his management team to establish a...

  • Prepare for Relentless Change. RENDEL, JEFF // Credit Union Directors Newsletter;Jun2015, Vol. 41 Issue 6, p3 

    The article discusses the need of strategies and changes in working from credit unions to improve execution. Topics discussed include need of demonstration and new ideas from chief executive officers (CEOs) that add value to credit union, strategy to look for consumer trends and expectations,...

  • Climbing the ladder. Whitfield, Bruce // Finance Week;10/11/2004, p14 

    This article focuses on the appointment of new Chief Executive Officer (CEO) of FNB. Michael Jordaan is the new CEO of FNB. He's taken over the running of one of SA's major retail banking operations. The new CEO is passionate about banking. It's been his life since he joined Deutsche Bank in...

  • Reasons of their discontent. Chakravarty, Sugato; Feinberg, Richard; Widdows, Richard // Bank Marketing;Nov97, Vol. 29 Issue 11, p49 

    Reveals what kind of relationship customers want with their banks and the major factors defining this relationship. Two methods used to get a clearer picture of the relationship that customers want from their banks; Specific events that caused customers dissatisfaction and lead to switching;...

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics