Kavanagh, John
June 2006
BRW;6/1/2006, Vol. 28 Issue 21, p46
Trade Publication
The article reports on the improved strategy in banking customer relations by the big bank's chief executives in Australia. In this time where competition is tough, they have decided to turned their customers into advocates. As a result, customer satisfaction has become the banking industry's most significant measurements. To boot, in a bank briefings, CEOs have announced that the result of survey conducted in the 2nd quarter of 2006 highlighted the biggest betterment in customer satisfaction.


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