TITLE

WEB TO SET 06 AD-SPEND PACE

AUTHOR(S)
Haugsted, Linda
PUB. DATE
June 2006
SOURCE
Multichannel News;6/19/2006, Vol. 27 Issue 25, p32
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Reports on the forecast of TNS Media Intelligence on cable television advertising in the U.S. Reasons of the company for changing its previous projection on advertising spending according to CEO Steven Fredericks; Impact of political advertising and budgetary cutbacks related to consolidation in the telephone industry on media; Expected performance of the Internet, Spanish-language media, spot television, network television and cable.
ACCESSION #
21206903

 

Related Articles

  • Memo to Charlie Thurston.  // CableFAX Daily;12/13/2005, Vol. 16 Issue 240, p2 

    The article reports on the plan of TNS Media to start monitoring local cable advertising spending in Boston, Massachusetts and San Francisco, California in March 2006.

  • THE CMO'S GUIDE TO THE 2014 TV UPFRONTS. Poggi, Jeanine // Advertising Age;5/12/2014, Vol. 85 Issue 11, p24 

    The article presents forecasting on the 2014 television upfronts, the advanced sales of television and cable television advertising for the 2014-2015 television season. Forecasts that advertising rates will increase by as much as seven percent for broadcast and five percent for cable advertising...

  • Wired Up. Crupi, Anthony // Brandweek;9/29/2008, Vol. 49 Issue 34, pSR4 

    The article forecasts cable television advertising performance in 2009. The possible effects of the 2008 U.S. investment banking struggles upon the advertising industry are discussed. The growth of cable advertising revenue during the economic downturn is noted, predicting that clients will be...

  • Cable Campaigns For Candidate Cash. Lafayette, Jon // Broadcasting & Cable;10/3/2011, Vol. 141 Issue 37, p11 

    The article reports on the increase in the election year political spending at local cable networks in the U.S. Dan Sinagoga, vice president of political advertising at Comcast Spotlight Inc., indicates that cable's share of local television (TV) campaign advertising rose by 20% in 2010....

  • Political Ads Flow To Local Cable. Marich, Robert // Broadcasting & Cable;9/29/2008, Vol. 138 Issue 38, p4 

    The article discusses the increased political advertising expenditure on local cable television (TV) networks in the U.S. Sales executives have estimated that they will finish with several hundred million dollars in political advertising by Election Day, compared to what they accrued in the 2004...

  • Q1 Ad Spending Total Down. Lafayette, Jon // Television Week;6/11/2007, Vol. 26 Issue 24, p16 

    The article reports on the decline in advertising spending in the first quarter of 2007. Spending decline 0.3 percent to $34.93 billion as advertisers cut back on media as measured by TNS Media Intelligence. Television spending dropped while advertising on the Internet increased. Spending on...

  • Savvy media owners mine PAX for insights against flank attacks. Dutt, Prashun // Media: Asia's Media & Marketing Newspaper;7/11/2003, p11 

    Media consumption patterns are dynamic not static. They reflect the degree of intensity in the relationship between the audience and the medium, the ratio of core and peripheral audience nurtured by the channel, which is largely influenced by the relevance of the information and/or entertainment...

  • Spot cable is on target.  // Advertising Age;2/28/1994, Vol. 65 Issue 9, special section pC-4 

    This article deals with the growth of spot cable television advertising in the U.S., as of February 1994. Advertising spending on local and national spot cable is predicted to increase by 18 percent during the year. The expansion of Cable Media Inc. to compete nationally contributed to the...

  • Communications spending expected to grow 7.1 % over next five years. Goerne, Carrie // Marketing News;8/3/1992, Vol. 26 Issue 16, p5 

    The article presents an outlook for the communications industry's advertising spending in the U.S. by 1996. Total communications advertising expenditure is projected to increase to 7.1%. Cable television spending is expected to rise at an 8.6% rate to $26.9 billion. It is predicted that magazine...

Share

Read the Article

Courtesy of VIRGINIA BEACH PUBLIC LIBRARY AND SYSTEM

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics