BET Backs "Awards" With $8M

June 2006
Multichannel News;6/19/2006, Vol. 27 Issue 25, p32
Reports on the $8 million investment of Black Entertainment Television in a multiplatform strategy designed to support its BET Awards presentation to be held at the Shrine Auditorium in Los Angeles, California. Partnership of the company with Wal-Mart Stores in presenting the BET Awards; Background on the event; Celebrities who will attend the BET Awards including Damon Wayans and Mary J. Blige.


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