Cartoon, Mattel Play Nice

Haugsted, Linda
June 2006
Multichannel News;6/19/2006, Vol. 27 Issue 25, p32
Reports on a licensing agreement formed by Cartoon Network Enterprises with toy manufacturer Mattel Inc. in the U.S. Remarks from John Friend, senior vice president of Cartoon Network, regarding the deal; Cartoon television shows in which the first product lines to be created by Mattel will be based such as the "Foster's Home for Imaginary Friends" and "The Grim Adventures of Billy & Mandy"; Ability of Cartoon Network to take advantage of other opportunities due to the non-inclusive nature of the agreement.


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