Downey, Kevin
June 2006
Multichannel News;6/19/2006, Vol. 27 Issue 25, Special Section pA4
Reports on the involvement of the Blue Man Group in an advertising campaign for the inaugural season of Dodgers baseball at KCAL in the U.S. Reason of Marshall Hites, vice president of creative services, advertising and marketing at KCAL, for enlisting the assistance of Blue Man Group in the campaign; Information on the campaign; Main challenge facing Hites in the airing of Dodgers games.


Related Articles

  • Baseball's Cuban flap. Lafayette, Jon // Electronic Media;03/29/99, Vol. 18 Issue 13, p42 

    Cites the controversy surrounding ABC affiliate WPLG-TV's decision to broadcast the March 28, 1999 baseball game between a Cuban team and the Baltimore Orioles in havana, Cuba.

  • ESPN launches Classic in U.K. Thomaselli, Rich // Advertising Age;3/6/2006, Vol. 77 Issue 10, p6 

    The article reports on the plan to launch ESPN Classic in Great Britain in March 2006. It presents the programming of the station. A statement issued by ESPN International executive vice president Russell Wolff regarding the network is given. It also mentions an advertising campaign initiated...

  • California's Baseball Fun Could Cost Fox.  // Multichannel News;10/28/2002, Vol. 23 Issue 43, p36 

    Focuses on the impact of the extension of the World Series of Major League Baseball on ratings of the media company Fox Television Co. Possibility of an increase in the revenue of the television company.

  • FOX GAMESMANSHIP. Kissel, Rick // Daily Variety;10/20/2003, Vol. 281 Issue 11, p5 

    Reports on the baseball ratings gained by Fox television network capped by the World Series in the U.S. Expectation for the station to surpass NBC in the most significant ratings category in the industry; Teams competing for the Game 1 of the World Series; Viewers attracted by the game.

  • It Was Almost A Rerun Of `Heidi'. Johnson, William Oscar // Sports Illustrated;8/20/1979, Vol. 51 Issue 8, p28 

    The article discusses NBC's breach of contract regarding its coverage of sport events in 1979. It says that in the first week of August, the station cut off its NBC Game of the Week for another program. This was reportedly the second time it did so, the first being in 1968, when it terminated a...

  • Baseball rules ratings as Fox hits one out. Kissell, Rick // Daily Variety;10/15/2003, Vol. 281 Issue 8, p3 

    Reports on the primetime standings of Fox television station for broadcasting baseball playoffs in the U.S. Games of the Chicago Cubs and Boston Red Sox teams for the League Championship Series; Victory of the network compared to other stations; Ratings received by 'Monday Night Football' at...

  • Local stations score big with playoffs. Block, Valerie // Crain's New York Business;10/13/2003, Vol. 19 Issue 41, p36 

    This year's baseball playoff season is a grand slam for the New York broadcast stations with contracts to carry the games. Fox 5, the only television station broadcasting the league championship and the World Series, is commanding $65,000 for 30-second advertisements, according to market...

  • A Chicago Cubs-White Sox Series.  // Broadcasting & Cable;9/22/2003, Vol. 133 Issue 38, p8 

    Reports on the television broadcasting plan of WGN-TV of Chicago, Illinois if ever Chicago's baseball teams could make it to the Major League Baseball playoffs. Contract signed by the station with ESPN; Purpose of broadcasting the event via over-the-air television.

  • DODGERS' NEW TEAM. Dempsey, John // Daily Variety;11/14/2001, Vol. 273 Issue 53, p5 

    Reports on the deal of the Los Angeles Dodgers with UPN affiliate KCOP to cover its games in the 2002-03 season of the Major League Baseball. Terms of the deal; Reasons for the change in television station; Action taken by KCOP to cover the 50 games it broadcast.


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics