TITLE

HITES HITS A HOME RUN

AUTHOR(S)
Downey, Kevin
PUB. DATE
June 2006
SOURCE
Multichannel News;6/19/2006, Vol. 27 Issue 25, Special Section pA4
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Reports on the involvement of the Blue Man Group in an advertising campaign for the inaugural season of Dodgers baseball at KCAL in the U.S. Reason of Marshall Hites, vice president of creative services, advertising and marketing at KCAL, for enlisting the assistance of Blue Man Group in the campaign; Information on the campaign; Main challenge facing Hites in the airing of Dodgers games.
ACCESSION #
21206886

 

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