TITLE

HE BUILDS "CHARACTER"

AUTHOR(S)
Vernadakis, George
PUB. DATE
June 2006
SOURCE
Multichannel News;6/19/2006, Vol. 27 Issue 25, Special Section pA4
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Highlights the career of Chris McCumber as senior vice president of on-air promotion at USA Network. Background on the multiplatform branding campaigns Characters Welcome and Show Us Your Character which he launched in the U.S.; Previous role in MTV Networks; Responsibility of McCumber in supervising several television programs of USA such the "Monk" and "The 4400."
ACCESSION #
21206884

 

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