TITLE

MOTHER NATURE'S HELPER

AUTHOR(S)
Steinert-Threlkeld, Tom
PUB. DATE
June 2006
SOURCE
Multichannel News;6/19/2006, Vol. 27 Issue 25, Special Section pA2
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Highlights the role played by Wonya Y. Lucas, executive vice president and general manager of Weather Channel Networks, in the success of the company in the U.S. Demands of viewers to Weather Channel which prompted the launch of its rebranding effort; Services unveiled by the company as the result of the rebranding effort including the production of the television program "It Could Happen Tomorrow"; Eagerness of Lucas to continue the visual consistency of the brand.
ACCESSION #
21206883

 

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