TITLE

Nielsen to Gauge Media Anywhere, Anytime

AUTHOR(S)
Moss, Linda
PUB. DATE
June 2006
SOURCE
Multichannel News;6/19/2006, Vol. 27 Issue 25, p12
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Reports on the Anytime Anywhere Media Measurement initiative launched by Nielsen Media Research as a response to criticism it received about its failure to adopt technology in evaluating television broadcasting in the U.S. Plan of the company to form a 400-person panel of iPod users to develop solo meters that can be used with portable media systems; Action to be taken by Nielsen to introduce its Internet television measurement; Development of personal meters by the company to rate out-home viewing.
ACCESSION #
21206848

 

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