Global promo rocks

McNary, Dave
June 2006
Variety;6/19/2006, Vol. 403 Issue 5, Special Section pA2
Trade Publication
The article focuses on the efficacy of worldwide promotional campaigns for motion picture day-and-date releases. Opening weekends for the films "Mission: Impossible III," "The Da Vinci Code" and "X-Men: The Last Stand" totaled a combined $300 million. Fox company also used a one-time day-and-date marketing for the opening of "The Omen" on June 6, 2006 in order to use the 6-6-6 popular idea


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