TITLE

Virgin wired with USA net

AUTHOR(S)
Zeitchik, Steven
PUB. DATE
June 2006
SOURCE
Daily Variety;6/15/2006, Vol. 291 Issue 53, p1
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the deal signed by Virgin Records America Inc. to become the sole provider of music for USA Network Inc.'s shows in the U.S. Instead of having a separate licensing music to promote its shows, USA Network prefers to use the Virgin's artists. USA senior vice president of marketing and brand strategy Chris McCumber states that their company understands that they have a lot of time slot and had consider the option to deal with a recording company.
ACCESSION #
21196852

 

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