Bumpy road for traveling tuners

Cox, Gordon
June 2006
Daily Variety;6/15/2006, Vol. 291 Issue 53, p1
Trade Publication
The article reports on the study conducted by League of American Theatres and Producers Inc. regarding the gross income of Realto Inc.'s touring theater productions for the 2004-2005 season in New York City. The research shows that the theater's earnings decline to 30% for the last two years. But League discovers that the industry has contributed $4.8 billion for the city's overall income. Behind the shaking business, the production still sees a positive turnout for the next season.


Related Articles

  • Sound design local contract signed. van Bergen, Jim // TCI: Theatre Crafts International;Aug/Sep92, Vol. 26 Issue 7, p9 

    Reveals the League of American Theatres and Producers has finalized negotiations with the sound designer's union, Local 922. The agreement officially recognizes sound design as a legitimate design element, and establishes 922 as the union branch to provide that function. Breakthrough in...

  • B'way education program to reach teachers, families. Hersh, Amy // Back Stage; 

    Reports on the League of American Theatres and Producers' launching of an outreach program for teachers, families and children called Discover Broadway. Activities involved; League's creation of a special supplement to `The New York Times' newspaper entitled `Discover Broadway: Exploring the...

  • Theatre League's confab will mean more marketing. Hersh, Amy // Back Stage;11/12/93, Vol. 34 Issue 46, p3 

    Highlights the fifth biennial League of American Theatres and Producers' conference held on November 5 to 7, 1993. Topics discussed; Plans of making Broadway productions accessible to television stations; Need for collaboration and communication among producers.

  • Producers' new pitch is brand-name b'way. Gerard, Jeremy // Variety;9/26/94, Vol. 356 Issue 9, p67 

    Reports on the League of American Theaters' attempt to sell a generic concept of Broadway shows through the `Celebrate Broadway.' Business plan and structure for `Celebrate Broadway'; Long-term objectives of `Celebrate Broadway.'

  • The play's the thing.  // Adweek Western Edition;4/18/94, Vol. 44 Issue 16, p22 

    Reports on the availability of a database of people who have attended Broadway shows for the League of American Theatres and Producers. Purpose of the database; Marketing possibilities.

  • Broadway bound. Krol, Carol; Fitzgerald, Kate // Advertising Age;12/9/1996, Vol. 67 Issue 50, p26 

    Reports on the efforts being made by the League of American Theatres & Producers to increase the visibility of Broadway theater across the United States. The use of marketing and promotion that is heavy on sponsorship; A list of some of the marketers; Some of the league's most successful...

  • Crisis control on B'way. Kreinin Souccar, Miriam // Crain's New York Business;4/8/2002, Vol. 18 Issue 14, p29 

    Profiles Jed Bernstein, president of the League of American Theatres and Producers in New York City. Efforts of Bernstein on the developed plan in leading Broadway from the crisis; Strategy of Bernstein on programs and campaigns for economic recovery; Leadership of Bernstein on programs for the...

  • Broadway talks.  // Crain's New York Business;8/21/95, Vol. 11 Issue 34, p31 

    Reports that according to the League of American Theatres and Producers, the negotiation meeting between Broadway producers and stagehands union is scheduled for early September 1995.

  • Broadway sets stage for marketing effort. Messina, Judith // Crain's New York Business;01/20/97, Vol. 13 Issue 3, p4 

    Looks at the launching of a marketing program by `The League of American Theatres and Producers,' in an effort to encourage increased audiences and corporate money to Broadway. Debuting of the Broadway logo in marketing the industry and increasing sponsorship; Listing of sponsorship;...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics