Making Hay Of Haymakers

Steiner, Christopher
November 2005
Forbes Asia;11/14/2005, Vol. 1 Issue 7, p82
The article features entrepreneur Thomas Lochtefeld. At San Diego, California's Hopping Mission Beach, Lochtefeld charges $40 an hour to ride Bruticus Maximus, a wave machine that gushes 125,000 gallons of water per minute. Lochtefeld's machines are built for daredevils. They blast a 3-inch-thick sheet of water up a 30-foot-wide incline, which can vary from a slight ramp to a full-on barrel curl. A bodyboarder or an adept surfer can ride the torrent by playing gravity against the flow, staying suspended in the wave while weaving back and forth across the curl.


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