Selling Sizzle Quietly

Flannery, Russell
November 2005
Forbes Asia;11/14/2005, Vol. 1 Issue 7, p63
The article features Chinese entrepreneur Bruno Wu. Wu has investments in about 30 less-than-leading businesses whose interests span television, marketing and telecommunications hardware. He publishes about 37 print titles. China's media industry is dominated by the government, but clever entrepreneurs have found ways around restrictions. Wu got started in the industry in Asia in the mid-1995s as a consultant for ACNielsen. He went on to become the chief operating officer at ATV, a free-to-air channel in Hong Kong before he founded his own investment company, Sun Media Investment Holding.


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