Google Thinks Small

Hardy, Quentin
November 2005
Forbes Asia;11/14/2005, Vol. 1 Issue 7, p54
The article provides information on the operations of Google. Google is at $6 billion a year in revenue and $7.6 billion in cash, employing 5,000 painstakingly chosen people. Chief Executive Eric Schmidt and other insiders believe they may have found a world-changing way to run a company. Hundreds of projects go on at the same time. Most teams throw out new software in six weeks or less and look at how users respond hours later. With 82 million visitors and 2.3 billion searches in a month, Google can try a new user interface or some other wrinkle on just 0.1% of its users and get massive feedback, letting it decide a project's fate in weeks.


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