Old Kid on the Block
- Walkers top in kids index. Cartmell, Matt // PRWeek (London);8/12/2011, p4
The article reports on the domination of Walkers Crisps in the Kids Brand Index 2011 which names the top consumer brands selected by children in Great Britain.
- CHILDREN'S RELATIONSHIP BETWEEN REPETITION AND AFFECT. Poiesz, Theo B.C. // Advances in Consumer Research;1986, Vol. 13 Issue 1, p633
Examines the affective reactions of children to brandname repetitions in the Netherlands. Reference on the difference in cognitive development; Effect of the presumptions on the positive repetition-affect relationship; Specifics of the conditions by functional exposure hypothesis.
- Dot shops. Lucas, Sloane // Adweek Eastern Edition;11/8/1999, Vol. 40 Issue 45, p66
Examines Web-created product brands for a closer look at why and how electronic-commerce sites sell merchandise on the Internet. Range of product offerings; Target markets; Benefits to manufacturers of selling Web-created brands.
- MEET THE E-LOCALS. // NZ Marketing Magazine;May/Jun2010, p60
The article focuses on Nielsen's Online Retail Report, a survey of web site brand awareness in New Zealand.
- Retailers today must integrate bricks 'n' clicks. Brown, Debbie // Marketing (00253650);11/23/2000, p34
Reports on the finding that 70 percent of customers in Great Britain are more likely to choose well-known brands when shopping online. Emergence of trust as a key factor in customers' willingness to use shopping channels such as the Internet; Percentage of British blue-chip companies which have...
- Dielmann: GroÃŸ in WÃ¼rzburg. Reiner, Simone // Textilwirtschaft;9/27/2012, Issue 39, p39
The article presents the opening of the Dielmann shoe store in WÃ¼rzburg Germany. Topics discussed include the brands offered at the store such as HelÃ©n Billkrantz and Feranando Strappa. Shoe sizes up to 43 are offered for women. The staff at the store and the opening of another store in...
- Brand in the place where you live. Jensen, Bill // Playthings;May2000, Vol. 98 Issue 5, p52
Reports on the claim by child psychologists and consumer advocates in the United States that makers of branded products are targeting kids at a younger and younger age to implant brand loyalty in the kids' minds. Practice of attaching brand names to toys; Branding schemes of Cheerios, Pepsi,...
- Brand-conscious and young: your new market. Choueke, Mark // Marketing Week;6/10/2010, Vol. 33 Issue 24, p3
An overview of various reports published within the issue related to brands and marketing is presented, including research on the relationship of children with brands, tips on marketing products, and a look into the influence of technology brands on children and families.
- Brands or Chaff? Morphy, Erika // Export Today's Global Business;May2000, Vol. 16 Issue 5, p36
Focuses on the value of consumer brand names. Marketing approach of companies such as Barnes & Noble and Procter & Gamble; Factors affecting the value of a particular brand; Impact of the Internet on value of a brand. INSETS: Global Brand Does Not Mean Global Consumer;Know Your Audience.