A New World

Griffin, Cara
May 2006
SGB;May2006, Vol. 39 Issue 5, p14
Trade Publication
The article looks at the growing market for triathlon products in the U.S. as of May 2006. According to statistics provided by USA Triathlon, participation in the sport of triathlon has increased over the past decade. A brand that has been critical to the growth of the sport is Danskin. The sport's growing appeal is drawing aging Baby Boomers who are looking to diversify their training.


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