WALK THIS WAY
- New balance shifts, puts cable in focus. Grimm, Matthew // Brandweek;1/10/94, Vol. 35 Issue 2, p9
Reports on New Balance's media strategy. Shift of emphasis to television advertising; Estimated economic impact on domestic retail sales; Market comparison with Nike and/or Reebok.
- RUN, MR. PRESIDENT, RUN. Reese, Jennifer // Fortune;3/8/1993, Vol. 127 Issue 5, p135
Reports on New Balance, a Boston company that makes the sneakers President Bill Clinton and Vice President Al Gore have been seen jogging in. Impact on company's sales; Percentage of New Balance's work force that is minorities; Comments from CEO James Davis; More.
- New balance dons spot cable for classic comfort. // Brandweek;10/31/94, Vol. 35 Issue 42, p5
Reports on New Balance's spot cable television ad campaign for its athletic shoes.
- Surviving in the Nike/Reebok jungle. Finegan, Jay // Inc.;May93, Vol. 15 Issue 5, p98
Examines New Balance Athletic Shoe Inc., a niche player in the athletic footwear business whose special niche is in width sizing, which makes for the most customized athletic footwear available. Chairman and CEO Jim Davis' Operation Quick Strike; Main components of Quick Strike; His feelings...
- Striving for balance. Gelsi, Steve // Brandweek;2/5/96, Vol. 37 Issue 6, p17
Focuses on New Balance Athletic Shoe Inc.'s product expansion. Diversification from running enthusiast's brand to cross-training and children's shoes; Expected worldwide sales for 1996; Plans to introduce a value-priced basketball shoe.
- Sneakers Go Chic. // Women's Health;Nov2013, Vol. 10 Issue 9, p54
The article features several sneakers for women including the Man Repeller by Super Shoes, the Adidas Originals Blue Shoes, and the New Balance shoes.
- New Balance 870 V2 $no. // Runner's World;Sep2012, Vol. 47 Issue 9, p104
The article offers brief information on 870 V2 shoes from New Balance Athletic Shoe Inc.
- NEW BALANCE 927 IN STOCK AT SPS. // O&P Almanac;Jul2010, Vol. 59 Issue 7, p49
The article offers information the New Balance 927 walking shoe from New Balance Athletic Shoe Inc.
- We Love... Fresh Foam Zante trainers, Â£95; newbalance.co.uk. // Health & Fitness Magazine;May2015, p79
The article previews the Fresh Foam Zante training shoes with excellent cushioning for support from newbalance.co.uk.