Adidas Announces Integration Plans

Carr, Bob
May 2006
SGB;May2006, Vol. 39 Issue 5, p12
Trade Publication
The article reports that Adidas Group CEO Herbert Hainer outlined his plans for the integration of the company's major acquisition, Reebok, at an Investor Day in London, England as of May 2006. He believes Reebok can be positioned with one foot in performance and one in lifestyle. Meanwhile, Reebok CEO Paul Harrington announced during the event that the company will focus its long-term growth efforts on six areas of development.


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