The Finish Line Targets Women With Paiva

May 2006
SGB;May2006, Vol. 39 Issue 5, p10
Trade Publication
The article announces the opening of women's athletic specialty store, Paiva in Austin, Texas in May 2006. Finish Line unveiled its upscale, women's sports specialty with the opening of the first Paiva store. Design of the store is described. A number of Paiva stores are expected to open in a variety of U.S. markets in the next few months.


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