The Finish Line Targets Women With Paiva

May 2006
SGB;May2006, Vol. 39 Issue 5, p10
Trade Publication
The article announces the opening of women's athletic specialty store, Paiva in Austin, Texas in May 2006. Finish Line unveiled its upscale, women's sports specialty with the opening of the first Paiva store. Design of the store is described. A number of Paiva stores are expected to open in a variety of U.S. markets in the next few months.


Related Articles

  • Designers take retail angle with boutiques. Leas, Cheryl Farr // Daily Variety;9/14/2001, Vol. 273 Issue 10, pB1 

    Highlights the interior decorations of boutiques in Manhattan by four of New York City's biggest custom interior designers. Mixture of mid-century and exotic objects at Aero by Thomas O'Brien; Focus on Richard Mishaan on luxurious design in a modernist vernacular at Homer; Creation of an...

  • LOSS PREVENTION.  // Chain Store Age;Nov2000, Vol. 76 Issue 11, p129 

    Reports that Finish Line, an athletic specialty retailer, is expanding its use of ChekInk, the protective ink tags from Checkpoint Systems to additional locations. Features of ChekInk fluid tags; Impact of ChekInk on apparel shrinkage in Finish Line stores.

  • Paiva Runs For The Finish Line.  // Retail Traffic;May2006, Vol. 35 Issue 5, p76 

    The article reports on Finish Line Inc.'s launch of the specialty chain store Paiva in the U.S. The retailer opened its first two stores in Austin, Texas and Massachusetts. The stores caters to women consumers ages 25 to 40 and sell workout gears. Finish Line plans to open 15 Paiva stores this 2006.

  • Paiva Rollout Set for April. Kletter, Melanie // WWD: Women's Wear Daily;3/21/2006, Vol. 191 Issue 60, p12 

    The article reports on the opening of the Paiva women's athletic clothing store of Finish Line Inc. on April 14, 2006 in Austin, Texas. The brands that will be offered at the store are enumerated. The locations for the planned Paiva stores are mentioned. Forecast of the sales that will be...

  • Team Shops Cater to the Girls of Summer.  // Souvenirs, Gifts, & Novelties;May2009, Vol. 48 Issue 4, p102 

    The article reports on efforts by baseball team stores to offer merchandise for female fans. The store of the Connecticut Defenders in Norwich carries a wide array of women's apparel, while the Carolina Mudcats store in Zebulon, North Carolina offers sweatshirts and shorts. Merchandise managers...

  • Finish Line's New Chain Paves Way for Women. Moin, David // WWD: Women's Wear Daily;12/22/2005, Vol. 190 Issue 133, p12 

    The article reports on the women's athletic chain to be built by Finish Line Inc. in the U.S. The specialty retailer said that it may construct 200 stores across the country and that it will be called Paiva. The chain stores' target customers would be the 25- to 40-year old active women, who are...

  • Finish Line's chain of running stores 'turning a corner'. Olson, Scott // Indianapolis Business Journal;4/28/2014, Vol. 35 Issue 9, p3 

    The article reports that since its inception three years ago, Finish Line Inc.'s 48-store specialty running chain has been stuck in neutral and unable to make profit in 2014 while its Running Specialty Group is poised to break following small losses every year since 2011. It is mentioned that a...

  • The Finish Line Launches Women's Concept. Ryan, Thomas J. // SGB;Nov2005, Vol. 38 Issue 11, p11 

    This article reports on the plan of Finish Line to launch an athletic specialty store for active women, as of November 2005. The new women's store will be mall-based and target women ages 25 to 40 who exercise at least once a week and have a household income of more than $80,000. The new...

  • In Store for 2006.  // Chain Store Age;Mar2006, Vol. 82 Issue 3, p51 

    The article reports on the new concepts in the works from specialty apparel retailers, as of March 2006. The new Paiva concept from The Finish Line targets active women, 25 to 40 years old, who exercise regularly. Meanwhile, Pacific Sunwear's footwear format, One Thousand Steps, positioned for...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics