Under Armour Hits The Ground Running

Ryan, Thomas J.
May 2006
SGB;May2006, Vol. 39 Issue 5, p10
Trade Publication
The article announces the launch of a cleated footwear line by Under Armour in the U.S. as of May 2006. The new football cleats incorporate moisture management and breathability features. Consumers were able to view and pre-register to buy the shoes starting on April 15 at several sporting goods stores. The marketing campaign was launched during ESPN's coverage of the National Football League draft.


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