TITLE

Adidas Signs 11-Year Deal With the NBA

AUTHOR(S)
Ryan, Thomas J.
PUB. DATE
May 2006
SOURCE
SGB;May2006, Vol. 39 Issue 5, p9
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the deal signed by Adidas with the National Basketball Association (NBA) that will make the sporting goods brand the official uniform and apparel provider for the league as of May 2006. The Adidas logo will not appear on the NBA uniforms. At retail, Adidas and the NBA will create an Adidas-NBA concept shop at the NBA Store in New York City.
ACCESSION #
21180005

 

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