Adidas Signs 11-Year Deal With the NBA

Ryan, Thomas J.
May 2006
SGB;May2006, Vol. 39 Issue 5, p9
Trade Publication
The article reports on the deal signed by Adidas with the National Basketball Association (NBA) that will make the sporting goods brand the official uniform and apparel provider for the league as of May 2006. The Adidas logo will not appear on the NBA uniforms. At retail, Adidas and the NBA will create an Adidas-NBA concept shop at the NBA Store in New York City.


Related Articles

  • Slam-Dunk Deal. Carofano, Jennifer // FN: Footwear News;4/17/2006, Vol. 62 Issue 16, p8 

    This article reports on a partnership agreement entered into by Adidas Corp. with the National Basketball Association (NBA) that calls for Adidas to replace Reebok as the official apparel supplier to the NBA starting with the 2006-2007 season. As part of the agreement, Adidas also will have...

  • NIKE, UA VIE FOR NBA JERSEY RIGHTS. Schultz, E.J. // Advertising Age;3/23/2015, Vol. 86 Issue 5, p0004 

    The article reports on the competition between athletic product companies Nike and Under Armour for the rights to become the official jersey supplier of the National Basketball Association (NBA). Topics discussed include the termination of the contract between sports apparel company Adidas and...

  • WNBA DEBUTS NEW UNIFORMS.  // Women's Basketball;Jul/Aug2007, Vol. 7 Issue 4, p21 

    The article reports on new basketball uniforms launched by the WNBA for its athletes. It states that adidas which signed on as the official outfitter of the WNBA has directed the redesigning project. It mentions that the uniforms have a flat-back mesh fabric with the ClimaLite® technology of...

  • WNBA DEBUTS REDESIGNED JERSEYS.  // SGB;Jun2007, Vol. 40 Issue 6, p20 

    This article discusses how the Women's National Basketball Association (WNBA) partnered with Adidas to design new uniforms for the 2007 season. The article discusses that the new design was a collaborative effort between the apparel company, the league and the players. League president Donna...

  • New Adidas Uniforms for the WNBA. Beckett, Whitney // WWD: Women's Wear Daily;5/1/2007, Vol. 193 Issue 93, p3 

    The article reports on the decision of Adidas to redesign uniforms for the Women's National Basketball Association (WNBA). The company is making a player-friendly design featuring jerseys that can be tucked in and have a racer-back cut. According to Christopher Arena of WNBA, the players' input...

  • On-Court Twists. Kerrigan, Andy // SGB;Jan2007, Vol. 40 Issue 1, p42 

    The article looks at uniforms for the National Basketball Association (NBA) teams. Christopher Arena, VP of apparel, sporting goods and basketball partnerships at the NBA, states that when teams launch "Second Road" uniforms, they experience a shift in sales of jerseys. There is also an...

  • WNBA to feature Golden Arches logo on jerseys. Mullman, Jeremy // Advertising Age;5/12/2008, Vol. 79 Issue 19, p8 

    The article reports that the Women's National Basketball Association (WNBA) has signed a sponsorship agreement with the McDonald's fast-food corporation. The McDonald's logo will be featured on all player's jerseys for part of the basketball season. WNBA President Donna Orender acknowledged that...

  • New Frontier. Griffin, Cara // SGB;Nov2006, Vol. 39 Issue 11, p12 

    The article looks at the licensed products landscape. According to the article, key trends impacting the team sports licensing industry include the consolidation of licenses into a smaller group of key companies and the return of fan-driven sales. The article discusses the acquisition of Reebok...

  • COMPANY CV.  // Marketing (00253650);9/23/1999, p62 

    Features Great Britain-based sports equipment manufacturer Adidas UK. Company history; Net sales in 1998; Operating income; Advertising agencies; Media buyer; Annual ad spend; Top marketer; UK headquarters.


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics