Living Among the Marts

Ryan, Thomas J.
May 2006
SGB;May2006, Vol. 39 Issue 5, p6
Trade Publication
The article looks at the competition between sporting goods retailers and mass chains in the U.S. as of May 2006. Shoppers turn to sporting goods chains for their sports needs rather than to the major leaders of the mass channel for a number of reasons. A newer challenge is that many mass merchants have been upgrading their assortments and in-store presentation. Fortunately for sporting goods retailers, mass merchants have not yet gained access to the sports industry's premier brands.


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