TITLE

Planned Parenthood introduces new ad campaign

PUB. DATE
June 2006
SOURCE
Contemporary Sexuality;Jun2006, Vol. 40 Issue 6, p6
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The author focuses on an advertising campaign that Planned Parenthood is launching in New York City with the slogan "Planning is Power" in order to promote the use of birth control among women and couples. The ad campaign focuses on how the use of birth control can help women plan for their future. The advertising campaign includes Spanish language radio ads and posters in both English and Spanish which will be posted on subway cars, buses, telephone booths and billboards.
ACCESSION #
21175812

 

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