TITLE

Broadband net has yen for yuppies

AUTHOR(S)
Learmonth, Michael
PUB. DATE
June 2006
SOURCE
Daily Variety;6/12/2006, Vol. 291 Issue 50, p7
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports that former MTV Networks executives Joseph Varet and Morgan Hertzan have launched Code.tv, a network of broadband channels that target affluent young urbanites. Code Networks chief executive officer Varet and executive producer Hertzan aim to build a version of the MTV model on the Web by pursuing niche audiences.
ACCESSION #
21168926

 

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