TITLE

Sony's CEO: Armed with charm

AUTHOR(S)
Bart, Peter
PUB. DATE
June 2006
SOURCE
Daily Variety;6/12/2006, Vol. 291 Issue 50, p2
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article focuses on the qualities and vision of Sony chief executive Howard Stringer. Every Stringer profile in magazines and newspapers mention his charm. Stringer likes to talk and he is both witty and articulate. He aims to focus on his champion brands rather than scattering his energies in the light of the conflicting sets of expectations he is facing as a Westerner leading a Japanese firm.
ACCESSION #
21168881

 

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