TITLE

Subliminal ads with a twist of Iymon

AUTHOR(S)
Bing, Jonathan
PUB. DATE
June 2006
SOURCE
Daily Variety;6/13/2006, Vol. 291 Issue 51, p2
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article comments on the advertising campaign for Sprite soft drink from Coca-Cola Bottling Co. The company calls the campaign "Sublymonal." Sublymonal advertising is different from subliminal advertising. The company is using the word to make fun at the all too scandalous ideas that advertising is designed to influence human behavior. The plot of the campaign is described.
ACCESSION #
21168272

 

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