TITLE

CUP RUNNETH OVER

AUTHOR(S)
De La Fuente, Anna Marie
PUB. DATE
June 2006
SOURCE
Daily Variety;6/13/2006, Vol. 291 Issue 51, p1
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports that the exclusive Spanish-language coverage of the World Cup by Univision Inc. is breaking records in all key demonstrations, with the 2006's soccer tour on pace to become the most watched in the United States history. Univision got an averaged 2.6 million viewers for the first eight games played in Germany. Meanwhile, American Broadcasting Co. achieved a solid start in the Nielsen overnights for the opening weekend of the World Cup, getting a 2.8 household rating for three matches.
ACCESSION #
21168246

 

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