Blog Strategy

Jaquith, Waldo
June 2006
Campaigns & Elections (1996);Jun2006, Vol. 27 Issue 5, p56
The article focuses on the growth of political blogs, each with its own ideological and geographic niche. Several Democratic congressional candidates who participated in the Daily Kos, the most popular political blog in the U.S., managed to raise their profile nationally and raise campaign funds outside their district. Regional blogs are effective tool for message promotion and volunteer recruitment. There are several ways to get the most from blogs, such as monitoring of blogs for mentions of candidate and the opposition or by advertising on blogs.


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