TITLE

Satisfied means mediocre. How satisfied are your clients?

AUTHOR(S)
Gitomer, Jeffrey
PUB. DATE
July 1999
SOURCE
Business Press;07/23/99, Vol. 12 Issue 13, p13
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Provides measurement standards of customer satisfaction and customer loyalty. Author's view that satisfaction means mediocrity; Contrast between customer satisfaction and customer loyalty; Survey examples on how to personalize memorable business question; Technique of arriving at loyalty breeding answers; Need for internal work for customer answer's compilation.
ACCESSION #
2115296

 

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