TITLE

PACKING MORE IN

AUTHOR(S)
Bischoff, Bob
PUB. DATE
May 2006
SOURCE
Progressive Grocer;5/15/2006, Vol. 85 Issue 8, p28
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article discusses the need for retailers to rethink the three-tier mold to differentiate their private label offerings. The traditional approach to private label brand portfolios should be revamped if supermarket operators expect their product lines to stay competitive and packaging design must play a central role in the process. Opportunities for branding should be driven by consumer needs and perceptions. Research must be conducted to understand what each brand means to the consumer. INSET: To tier or not to tier.
ACCESSION #
21150801

 

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