Wild kingdom

Lempert, Phil
May 2006
Progressive Grocer;5/15/2006, Vol. 85 Issue 8, p14
Trade Publication
The article discusses the use of animals as a marketing tool for wine products. There are the sheep on the Dyed In The Wool wine label, the giraffe on the Long Neck Wines label, and the kangaroo on the Oz wine label. A number of these critter labels come from Australia, New Zealand, and South Africa, where many of the wines produced are excellent, but where the approach to names and labels seems to be a little more whimsical than it is in many other wine-growing regions.


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