TITLE

Wild kingdom

AUTHOR(S)
Lempert, Phil
PUB. DATE
May 2006
SOURCE
Progressive Grocer;5/15/2006, Vol. 85 Issue 8, p14
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article discusses the use of animals as a marketing tool for wine products. There are the sheep on the Dyed In The Wool wine label, the giraffe on the Long Neck Wines label, and the kangaroo on the Oz wine label. A number of these critter labels come from Australia, New Zealand, and South Africa, where many of the wines produced are excellent, but where the approach to names and labels seems to be a little more whimsical than it is in many other wine-growing regions.
ACCESSION #
21150798

 

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