TITLE

PBH pushes for 'More'

AUTHOR(S)
Major, Meg
PUB. DATE
May 2006
SOURCE
Progressive Grocer;5/15/2006, Vol. 85 Issue 8, p10
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article focuses on the brand identity of the Produce for Better Health (PBH) Foundation. The brand identity move aims to plant the seed in consumers' minds that more matters at every eating occasion. The new slogan, Fruits & Veggies: More Matters?, resides at the heart of PBH's new national action plan to increase fresh produce consumption amid revised U.S. dietary guidelines calling for 13 daily servings of fruits and vegetables.
ACCESSION #
21150794

 

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