TITLE

Trust or Bust

AUTHOR(S)
Smith, J. Walker
PUB. DATE
May 2006
SOURCE
Marketing Management;May/Jun2006, Vol. 15 Issue 3, p48
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
This article discusses growing public distrust of federal and commercial organizations in the U.S. Some experts believe that this distrust will necessitate the induction of a completely different business model in the U.S., one focused on consumer advocacy and the building of trust relationships. A distinction is made between this concept and the established concept of corporate social responsibility, due to the fact that stock market valuations indicate this is the best direction U.S. business can take to remain economically healthy.
ACCESSION #
21148272

 

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